Module 2 - Creating Your Powerful Pharmacist Brand
You will prepare a concise written plan to create the powerful brand in which you are likely to 1) have an enduring interest and 2) accumulate the requisite knowledge, skills, and resources.
"The secret of achievement is to hold a picture of a successful outcome in mind."
(Henry David Thoreau (1817-1862) American essayist, poet, philosopher, and author of the book Walden.
Question 32: In what way, if any, do the words of Henry David Thoreau regarding the “secret of achievement” relate to creating a powerful pharmacist brand?
Are we there yet?
Perhaps you have identified a powerful pharmacist brand and are ready to begin the creative process, or you have already made substantial progress toward creating a powerful pharmacist brand. Terrific!
Or perhaps you have already created your powerful pharmacist brand. Even better!
But if you are still searching for your powerful brand, the following list of 100 brands may aid your search. One of these brands on this list may be ideal for you or may suggest a brand that is not shown.
This list of pharmacist brands is not comprehensive, some brands are likely to be more powerful than others, and some brands are redundant (e.g., Nutritional Deficit Consultant and Vitamin and Mineral Specialist).
There are likely to be hundreds of unique pharmacist brands that have not yet been conceptualized or created and, therefore, are not on this list. You can be the first!
"Choose the niche that you enjoy, where you can excel and stand a chance of becoming an acknowledged leader."
Richard Koch (1950) British management consultant and author of books on management and marketing.
Questions 33, 34, and 35: What are the three criteria that Richard Koch recommends as you choose a niche?
Question 36: What is one additional criterion that you should consider when choosing a niche – when choosing a pharmacist brand?
You will prepare a concise written plan to create the powerful brand in which you are likely to 1) have an enduring interest and 2) accumulate the requisite knowledge, skills, and resources.
"The secret of achievement is to hold a picture of a successful outcome in mind."
(Henry David Thoreau (1817-1862) American essayist, poet, philosopher, and author of the book Walden.
Question 32: In what way, if any, do the words of Henry David Thoreau regarding the “secret of achievement” relate to creating a powerful pharmacist brand?
Are we there yet?
Perhaps you have identified a powerful pharmacist brand and are ready to begin the creative process, or you have already made substantial progress toward creating a powerful pharmacist brand. Terrific!
Or perhaps you have already created your powerful pharmacist brand. Even better!
But if you are still searching for your powerful brand, the following list of 100 brands may aid your search. One of these brands on this list may be ideal for you or may suggest a brand that is not shown.
This list of pharmacist brands is not comprehensive, some brands are likely to be more powerful than others, and some brands are redundant (e.g., Nutritional Deficit Consultant and Vitamin and Mineral Specialist).
There are likely to be hundreds of unique pharmacist brands that have not yet been conceptualized or created and, therefore, are not on this list. You can be the first!
"Choose the niche that you enjoy, where you can excel and stand a chance of becoming an acknowledged leader."
Richard Koch (1950) British management consultant and author of books on management and marketing.
Questions 33, 34, and 35: What are the three criteria that Richard Koch recommends as you choose a niche?
Question 36: What is one additional criterion that you should consider when choosing a niche – when choosing a pharmacist brand?
100 Pharmacist Brands
Acne Care Consultant
Agricultural Animal Medication Specialist
Allergy Care Consultant (or) Educator
Alzheimer's Medication Consultant
Animal Medication Consultant
Arthritis Care Consultant
Acne Care Consultant
Agricultural Animal Medication Specialist
Allergy Care Consultant (or) Educator
Alzheimer's Medication Consultant
Animal Medication Consultant
Arthritis Care Consultant
Athlete's Foot Care Consultant (or) Specialist
Better Sleep Advisor (or) Specialist
Bio-identical Hormone Replacement Consultant (or) Specialist
Blood Glucose Monitoring Consultant (or) Specialist
"If you are not willing to risk the unusual, you will have to settle for the ordinary."
Jim Rohn (1930-2009) American entrepreneur, author, and motivational speaker.
Blood Pressure Monitoring Consultant (or) Specialist
Breast Feeding Consultant (or) Educator
Cannabis Therapy Consultant (or) Specialist (or) Educator
Cardiovascular Medication Specialist
Certified Diabetes Educator (requires certification)
Clinical Specialist
Clinical Pharmacy Specialist
Colostomy Care Consultant (or) Educator
Cough and Cold Consultant (or) Specialist
Diabetes Care Consultant (or) Educator
"One sound idea is all you need to achieve success."
Napoleon Hill (1883-1970) American self-help author known for his book Think and Grow Rich.
Diabetes Monitoring Consultant (or) Educator
Dietary Supplement Specialist
Digestive Health Consultant
Disease Prevention Consultant (or) Specialist (or) Educator
Dog and Cat Medication Specialist
Drug Interaction Specialist
Dry Skin Consultant (or) Specialist
Durable Medical Equipment Specialist
Elderly Care Consultant (or) Specialist
Equine Medication Specialist
"If you try to do too much, you will not achieve anything."
Confucius (551-479 BC) Chinese philosopher and politician.
Estrogen Therapy Consultant (or) Specialist
Farm Animal Medication Specialist
Food Animal Medication Specialist
Foot Care Consultant (or) Specialist
Foot Health Consultant (or) Specialist
Good Sleep Consultant (or) Specialist
Hair Care Advisor (or) Consultant (or) Specialist
Hair Loss Consultant (or) Specialist
Hemorrhoid Care Consultant
Herbal Product Specialist
"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."
Michelangelo (1475-1564) Italian sculptor, painter, architect, and poet.
Hormonal Birth Control Consultant (or) Specialist (or) Educator
Hormonal Contraception Consultant (or) Specialist (or) Educator
Hormone Replacement Consultant (or) Specialist
Immunization Specialist
Joint Health Consultant (or) Specialist
Joint Pain Consultant (or) Specialist
Keto Diet Consultant (or) Specialist (or) Educator
Knee Pain Consultant (or) Specialist
Licensed Pharmacist Specializing in _________________
Life Extension Advisor (or) Consultant (or) Specialist (or) Educator
"Too many people overvalue what they are not and undervalue what they are."
Malcomb Forbes (1919-1990) American entrepreneur and publisher of Forbes magazine.
Long-Term Care Medication Specialist
Medication Regimen Review Specialist
Memory Care Consultant (or) Specialist
Menopausal Symptom Consultant (or) Specialist
Men's Health Consultant (or) Specialist
Mental Health Medication Specialist
Mobility Device Specialist
Nail Health Consultant (or) Specialist
Natural Product Specialist
"Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction."
Sam Walton (1918-1992) American entrepreneur –founder of Walmart and Sam’s Club.
Neuropathy Medication Consultant (or) Specialist
Nonprescription Product Consultant (or) Specialist
Nuclear Medicine (or Pharmacy) Specialist
Nutritional Deficit Consultant (or) Specialist
Nutritional Supplement Specialist
Nutritional Support Specialist
Oral Health Consultant (or) Specialist
OTC Medication Specialist
Oxygen Therapy Specialist
Pain Relief Consultant (or) Specialist
"No niche is too small if it’s yours."
Seth Godin (1960) American author and former dot com business executive.
Patient Counseling Specialist
Pet Medication Specialist
Pharmaceutical Care Specialist
Pharmacotherapy Specialist
Prescription Medication Specialist
Preventive Health Specialist
Probiotic Therapy Advisor
Psoriasis Care Consultant (or) Specialist
Pulmonary Medication Consultant (or) Specialist
Registered Pharmacist Specializing in _________________
"You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own."
Dolly Parton (1946) American entertainer – singer, songwriter, and actress.
Respiratory Medication Consultant (or) Specialist
Self-Care Consultant (or) Specialist
Skin and Hair Care Consultant (or) Specialist
Skin Health Consultant (or) Specialist
Smoking Cessation Specialist
Specializing in _________________
Stoma Care Consultant (or) Specialist (or) Educator
Strength and Endurance Consultant (or) Specialist
Sunburn Care Consultant (or) Specialist
Sunburn Prevention Consultant (or) Specialist
"A person who never made a mistake never tried anything new."
Albert Einstein (1879-1955) German-born theoretical physicist who developed the theory of relativity.
Testosterone Replacement Consultant (or) Specialist
Thyroid Medication Consultant (or) Specialist
Travel Immunization Consultant (or) Specialist
Travel Vaccine Consultant (or) Specialist
Weight Loss Consultant (or) Specialist (or) Educator
Weight Management Consultant (or) Specialist (or) Educator
Wound Care Consultant (or) Specialist
Vaccination Consultant (or) Specialist
Veterinary Medication Specialist
Vitamin and Mineral Specialist
Better Sleep Advisor (or) Specialist
Bio-identical Hormone Replacement Consultant (or) Specialist
Blood Glucose Monitoring Consultant (or) Specialist
"If you are not willing to risk the unusual, you will have to settle for the ordinary."
Jim Rohn (1930-2009) American entrepreneur, author, and motivational speaker.
Blood Pressure Monitoring Consultant (or) Specialist
Breast Feeding Consultant (or) Educator
Cannabis Therapy Consultant (or) Specialist (or) Educator
Cardiovascular Medication Specialist
Certified Diabetes Educator (requires certification)
Clinical Specialist
Clinical Pharmacy Specialist
Colostomy Care Consultant (or) Educator
Cough and Cold Consultant (or) Specialist
Diabetes Care Consultant (or) Educator
"One sound idea is all you need to achieve success."
Napoleon Hill (1883-1970) American self-help author known for his book Think and Grow Rich.
Diabetes Monitoring Consultant (or) Educator
Dietary Supplement Specialist
Digestive Health Consultant
Disease Prevention Consultant (or) Specialist (or) Educator
Dog and Cat Medication Specialist
Drug Interaction Specialist
Dry Skin Consultant (or) Specialist
Durable Medical Equipment Specialist
Elderly Care Consultant (or) Specialist
Equine Medication Specialist
"If you try to do too much, you will not achieve anything."
Confucius (551-479 BC) Chinese philosopher and politician.
Estrogen Therapy Consultant (or) Specialist
Farm Animal Medication Specialist
Food Animal Medication Specialist
Foot Care Consultant (or) Specialist
Foot Health Consultant (or) Specialist
Good Sleep Consultant (or) Specialist
Hair Care Advisor (or) Consultant (or) Specialist
Hair Loss Consultant (or) Specialist
Hemorrhoid Care Consultant
Herbal Product Specialist
"The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."
Michelangelo (1475-1564) Italian sculptor, painter, architect, and poet.
Hormonal Birth Control Consultant (or) Specialist (or) Educator
Hormonal Contraception Consultant (or) Specialist (or) Educator
Hormone Replacement Consultant (or) Specialist
Immunization Specialist
Joint Health Consultant (or) Specialist
Joint Pain Consultant (or) Specialist
Keto Diet Consultant (or) Specialist (or) Educator
Knee Pain Consultant (or) Specialist
Licensed Pharmacist Specializing in _________________
Life Extension Advisor (or) Consultant (or) Specialist (or) Educator
"Too many people overvalue what they are not and undervalue what they are."
Malcomb Forbes (1919-1990) American entrepreneur and publisher of Forbes magazine.
Long-Term Care Medication Specialist
Medication Regimen Review Specialist
Memory Care Consultant (or) Specialist
Menopausal Symptom Consultant (or) Specialist
Men's Health Consultant (or) Specialist
Mental Health Medication Specialist
Mobility Device Specialist
Nail Health Consultant (or) Specialist
Natural Product Specialist
"Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction."
Sam Walton (1918-1992) American entrepreneur –founder of Walmart and Sam’s Club.
Neuropathy Medication Consultant (or) Specialist
Nonprescription Product Consultant (or) Specialist
Nuclear Medicine (or Pharmacy) Specialist
Nutritional Deficit Consultant (or) Specialist
Nutritional Supplement Specialist
Nutritional Support Specialist
Oral Health Consultant (or) Specialist
OTC Medication Specialist
Oxygen Therapy Specialist
Pain Relief Consultant (or) Specialist
"No niche is too small if it’s yours."
Seth Godin (1960) American author and former dot com business executive.
Patient Counseling Specialist
Pet Medication Specialist
Pharmaceutical Care Specialist
Pharmacotherapy Specialist
Prescription Medication Specialist
Preventive Health Specialist
Probiotic Therapy Advisor
Psoriasis Care Consultant (or) Specialist
Pulmonary Medication Consultant (or) Specialist
Registered Pharmacist Specializing in _________________
"You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own."
Dolly Parton (1946) American entertainer – singer, songwriter, and actress.
Respiratory Medication Consultant (or) Specialist
Self-Care Consultant (or) Specialist
Skin and Hair Care Consultant (or) Specialist
Skin Health Consultant (or) Specialist
Smoking Cessation Specialist
Specializing in _________________
Stoma Care Consultant (or) Specialist (or) Educator
Strength and Endurance Consultant (or) Specialist
Sunburn Care Consultant (or) Specialist
Sunburn Prevention Consultant (or) Specialist
"A person who never made a mistake never tried anything new."
Albert Einstein (1879-1955) German-born theoretical physicist who developed the theory of relativity.
Testosterone Replacement Consultant (or) Specialist
Thyroid Medication Consultant (or) Specialist
Travel Immunization Consultant (or) Specialist
Travel Vaccine Consultant (or) Specialist
Weight Loss Consultant (or) Specialist (or) Educator
Weight Management Consultant (or) Specialist (or) Educator
Wound Care Consultant (or) Specialist
Vaccination Consultant (or) Specialist
Veterinary Medication Specialist
Vitamin and Mineral Specialist
Descriptive Terms
If you intend to use advisor, consultant, counselor, specialist, or educator as part of your stated pharmacist brand, select the term that seems to "fit" with what you will be doing. (Do you primarily advise, consult, or counsel? Do you educate? Are you a specialist?)
State and Provincial Laws and Regulations
Use of any of the terms and word combinations in the list is predicated on them not being restricted by the state or province in which you intend to practice.
Questions 37, 38: In what ways are the terms consultant and specialist similar?
In what ways are the terms consultant and specialist different?
Questions 39, 40: If a pharmacist Nancy Harris indicates that she is a Veterinary Medication Specialist, is she implying lack of expertise or interest in medicines used by humans?
What is your reasoning?
Exercise 1: Your Professional Interests
What pharmacy-related ACTIVITY do you enjoy MORE than all others?
What pharmacy-related ACTIVITY do you enjoy LESS than all others?
What class of MEDICATIONS do you enjoy learning about MORE than all others?
What HEALTH ISSUE do you enjoy learning about MORE than all others?
What is (or will be) your greatest STRENGTH as a pharmacist?
What is (or will be) your greatest WEAKNESS as a pharmacist?
On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent do you enjoy interacting with other health professionals?
On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent do you enjoy interacting with patients and consumers?
On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent are you now interested in creating a powerful pharmacist brand?
"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
Albert Schweitzer (1875-1965) Nobel Peace Prize recipient – theologian, organist, writer, humanitarian, philosopher, and physician.
Question 41: What powerful pharmacist brand have you already created, or do you now desire to create? (Your brand must be specific – not hospital pharmacist, not community pharmacy owner, not school of pharmacy faculty member.)
Exercise 2: Your Compatibility with Your Preliminary Pharmacist Brand
Circle the number by each of the following statements with which you can say, I agree:
No pharmacist (or, in large communities, few pharmacists) in the vicinity of my potential practice location appears to have selected the pharmacist brand.
I am likely to have an enduring interest (meaning several years) in this brand as evidenced by my desire to study almost every day to develop a knowledge base that exceeds 98% of the pharmacists in the vicinity of my potential practice.
I have and am determined to commit time to perfect my brand.
I am determined to commit financial resources needed to perfect my brand.
The brand is consistent with my gender. (A brand that focuses on breast feeding or women’s health issues may not be ideal for a male pharmacist.)
The brand is consistent with my lifestyle. (A brand that focuses on strength and endurance may not be ideal for a pharmacist who does not exercise regularly.)
The brand is highly compatible with my potential practice environment. (Some pharmacist brands are more compatible with a community pharmacy practice versus an institutional pharmacy practice, and vice versa.)
The brand is highly compatible with my other practice-related interests. (A pharmacist who compounds might choose a brand that focuses on feline and/or canine health, women’s health issues, men’s health issues, or skin health, whereas a pharmacist who has completed a residency in psychiatry might select a brand that relates to psychiatric issues that affect a market niche.)
If you did not agree with all eight statements, consider choosing a different brand – one that is more consistent with your interests, lifestyle, etc.
Exercise 3: Time, Costs, and Resources
How many hours will you need to study so that your knowledge base regarding your brand exceeds that of 50% of pharmacists in the vicinity of your potential practice site? _____ 70%? _____ 90%? _____ 98%? _____
Where will you obtain the information needed to expand your knowledge base?
How will you obtain the information needed to expand your knowledge base?
What resources will you need to create your pharmacist brand?
What will be the total cost (if any) to acquire these resources?
What additional education or training will you need to create your brand?
Question 42: Based on your analysis of Exercises 1, 2, and 3, what is or what will be your pharmacist brand?
If you intend to use advisor, consultant, counselor, specialist, or educator as part of your stated pharmacist brand, select the term that seems to "fit" with what you will be doing. (Do you primarily advise, consult, or counsel? Do you educate? Are you a specialist?)
State and Provincial Laws and Regulations
Use of any of the terms and word combinations in the list is predicated on them not being restricted by the state or province in which you intend to practice.
Questions 37, 38: In what ways are the terms consultant and specialist similar?
In what ways are the terms consultant and specialist different?
Questions 39, 40: If a pharmacist Nancy Harris indicates that she is a Veterinary Medication Specialist, is she implying lack of expertise or interest in medicines used by humans?
What is your reasoning?
Exercise 1: Your Professional Interests
What pharmacy-related ACTIVITY do you enjoy MORE than all others?
What pharmacy-related ACTIVITY do you enjoy LESS than all others?
What class of MEDICATIONS do you enjoy learning about MORE than all others?
What HEALTH ISSUE do you enjoy learning about MORE than all others?
What is (or will be) your greatest STRENGTH as a pharmacist?
What is (or will be) your greatest WEAKNESS as a pharmacist?
On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent do you enjoy interacting with other health professionals?
On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent do you enjoy interacting with patients and consumers?
On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent are you now interested in creating a powerful pharmacist brand?
"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
Albert Schweitzer (1875-1965) Nobel Peace Prize recipient – theologian, organist, writer, humanitarian, philosopher, and physician.
Question 41: What powerful pharmacist brand have you already created, or do you now desire to create? (Your brand must be specific – not hospital pharmacist, not community pharmacy owner, not school of pharmacy faculty member.)
Exercise 2: Your Compatibility with Your Preliminary Pharmacist Brand
Circle the number by each of the following statements with which you can say, I agree:
No pharmacist (or, in large communities, few pharmacists) in the vicinity of my potential practice location appears to have selected the pharmacist brand.
I am likely to have an enduring interest (meaning several years) in this brand as evidenced by my desire to study almost every day to develop a knowledge base that exceeds 98% of the pharmacists in the vicinity of my potential practice.
I have and am determined to commit time to perfect my brand.
I am determined to commit financial resources needed to perfect my brand.
The brand is consistent with my gender. (A brand that focuses on breast feeding or women’s health issues may not be ideal for a male pharmacist.)
The brand is consistent with my lifestyle. (A brand that focuses on strength and endurance may not be ideal for a pharmacist who does not exercise regularly.)
The brand is highly compatible with my potential practice environment. (Some pharmacist brands are more compatible with a community pharmacy practice versus an institutional pharmacy practice, and vice versa.)
The brand is highly compatible with my other practice-related interests. (A pharmacist who compounds might choose a brand that focuses on feline and/or canine health, women’s health issues, men’s health issues, or skin health, whereas a pharmacist who has completed a residency in psychiatry might select a brand that relates to psychiatric issues that affect a market niche.)
If you did not agree with all eight statements, consider choosing a different brand – one that is more consistent with your interests, lifestyle, etc.
Exercise 3: Time, Costs, and Resources
How many hours will you need to study so that your knowledge base regarding your brand exceeds that of 50% of pharmacists in the vicinity of your potential practice site? _____ 70%? _____ 90%? _____ 98%? _____
Where will you obtain the information needed to expand your knowledge base?
How will you obtain the information needed to expand your knowledge base?
What resources will you need to create your pharmacist brand?
What will be the total cost (if any) to acquire these resources?
What additional education or training will you need to create your brand?
Question 42: Based on your analysis of Exercises 1, 2, and 3, what is or what will be your pharmacist brand?
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