PHARMACIST BRANDING

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Module 2 - Creating Your Powerful Pharmacist Brand
 
You will prepare a concise written plan to create the powerful brand in which you are likely to 1) have an enduring interest and 2) accumulate the requisite knowledge, skills, and resources.


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"The secret of achievement is to hold a picture of a successful outcome in mind."

(Henry David Thoreau (1817-1862) American essayist, poet, philosopher, and author of the book Walden.


Question 32: In what way, if any, do the words of Henry David Thoreau regarding the “secret of achievement” relate to creating a powerful pharmacist brand?


Are we there yet?
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Perhaps you have identified a powerful pharmacist brand and are ready to begin the creative process, or you have already made substantial progress toward creating a powerful pharmacist brand. Terrific!

Or perhaps you have already created your powerful pharmacist brand. Even better!


But if you are still searching for your powerful brand, the following list of 100 brands may aid your search. One of these brands on this list may be ideal for you or may suggest a brand that is not shown.

This list of pharmacist brands is not comprehensive, some brands are likely to be more powerful than others, and some brands are redundant (e.g., Nutritional Deficit Consultant and Vitamin and Mineral Specialist).

There are likely to be hundreds of unique pharmacist brands that have not yet been conceptualized or created and, therefore, are not on this list. You can be the first!


"Choose the niche that you enjoy, where you can excel and stand a chance of becoming an acknowledged leader."
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Richard Koch (1950) British management consultant and author of books on management and marketing.



Questions 33, 34, and 35: What are the three criteria that Richard Koch recommends as you choose a niche?


Question 36: What is one additional criterion that you should consider when choosing a niche – when choosing a pharmacist brand?



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100 Pharmacist Brands

Acne Care Consultant

Agricultural Animal Medication Specialist

Allergy Care Consultant (or) Educator

Alzheimer's Medication Consultant

Animal Medication Consultant

Arthritis Care Consultant

Athlete's Foot Care Consultant (or) Specialist

Better Sleep Advisor (or) Specialist

Bio-identical Hormone Replacement Consultant (or) Specialist

Blood Glucose Monitoring Consultant (or) Specialist


"If you are not willing to risk the unusual, you will have to settle for the ordinary."

Jim Rohn (1930-2009) American entrepreneur, author, and motivational speaker.



Blood Pressure Monitoring Consultant (or) Specialist

Breast Feeding Consultant (or) Educator

Cannabis Therapy Consultant (or) Specialist (or) Educator

Cardiovascular Medication Specialist

Certified Diabetes Educator (requires certification)

Clinical Specialist

Clinical Pharmacy Specialist

Colostomy Care Consultant (or) Educator

Cough and Cold Consultant (or) Specialist

Diabetes Care Consultant (or) Educator


"One sound idea is all you need to achieve success."

Napoleon Hill (1883-1970) American self-help author known for his book Think and Grow Rich.



Diabetes Monitoring Consultant (or) Educator

Dietary Supplement Specialist

Digestive Health Consultant

Disease Prevention Consultant (or) Specialist (or) Educator

Dog and Cat Medication Specialist

Drug Interaction Specialist

Dry Skin Consultant (or) Specialist

Durable Medical Equipment Specialist

Elderly Care Consultant (or) Specialist

Equine Medication Specialist


"If you try to do too much, you will not achieve anything."

Confucius (551-479 BC) Chinese philosopher and politician.

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Estrogen Therapy Consultant (or) Specialist

Farm Animal Medication Specialist

Food Animal Medication Specialist

​Foot Care Consultant (or) Specialist

Foot Health Consultant (or) Specialist

Good Sleep Consultant (or) Specialist

Hair Care Advisor (or) Consultant (or) Specialist

Hair Loss Consultant (or) Specialist

Hemorrhoid Care Consultant

Herbal Product Specialist
 
 
 "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."

Michelangelo (1475-1564) Italian sculptor, painter, architect, and poet.



Hormonal Birth Control Consultant (or) Specialist (or) Educator

Hormonal Contraception Consultant (or) Specialist (or) Educator

Hormone Replacement Consultant (or) Specialist

Immunization Specialist

Joint Health Consultant (or) Specialist

Joint Pain Consultant (or) Specialist

Keto Diet Consultant (or) Specialist (or) Educator

Knee Pain Consultant (or) Specialist


Licensed Pharmacist Specializing in _________________

Life Extension Advisor (or) Consultant (or) Specialist (or) Educator


"Too many people overvalue what they are not and undervalue what they are."

Malcomb Forbes (1919-1990) American entrepreneur and publisher of Forbes magazine.



Long-Term Care Medication Specialist

Medication Regimen Review Specialist

Memory Care Consultant (or) Specialist

Menopausal Symptom Consultant (or) Specialist
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Men's Health Consultant (or) Specialist

Mental Health Medication Specialist

​Mobility Device Specialist

Nail Health Consultant (or) Specialist

​Natural Product Specialist


​​"Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction."

​Sam Walton (1918-1992) American entrepreneur –founder of Walmart and Sam’s Club.



Neuropathy Medication Consultant (or) Specialist

Nonprescription Product Consultant (or) Specialist

Nuclear Medicine (or Pharmacy) Specialist

Nutritional Deficit Consultant (or) Specialist
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Nutritional Supplement Specialist

Nutritional Support Specialist

Oral Health Consultant (or) Specialist

OTC Medication Specialist
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Oxygen Therapy Specialist

​Pain Relief Consultant (or) Specialist


​​"No niche is too small if it’s yours."

Seth Godin (1960) American author and former dot com business executive.



Patient Counseling Specialist

Pet Medication Specialist

Pharmaceutical Care Specialist

Pharmacotherapy Specialist

Prescription Medication Specialist

Preventive Health Specialist

Probiotic Therapy Advisor

Psoriasis Care Consultant (or) Specialist

​Pulmonary Medication Consultant (or) Specialist

​Registered Pharmacist Specializing in _________________


​​"You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own."

​Dolly Parton (1946) American entertainer – singer, songwriter, and actress.



​​Respiratory Medication Consultant (or) Specialist

Self-Care Consultant (or) Specialist

Skin and Hair Care Consultant (or) Specialist

Skin Health Consultant (or) Specialist

Smoking Cessation Specialist

Specializing in _________________

Stoma Care Consultant (or) Specialist (or) Educator

Strength and Endurance Consultant (or) Specialist

Sunburn Care Consultant (or) Specialist

​Sunburn Prevention Consultant (or) Specialist


"A person who never made a mistake never tried anything new."
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​Albert Einstein (1879-1955) German-born theoretical physicist who developed the theory of relativity.



Testosterone Replacement Consultant (or) Specialist

Thyroid Medication Consultant (or) Specialist

Travel Immunization Consultant (or) Specialist

Travel Vaccine Consultant (or) Specialist

Weight Loss Consultant (or) Specialist (or) Educator

Weight Management Consultant (or) Specialist (or) Educator

Wound Care Consultant (or) Specialist

Vaccination Consultant (or) Specialist

Veterinary Medication Specialist

Vitamin and Mineral Specialist
 


Descriptive Terms

If you intend to use advisor, consultant, counselor, specialist, or educator as part of your stated pharmacist brand, select the term that seems to "fit" with what you will be doing. (Do you primarily advise, consult, or counsel? Do you educate? Are you a specialist?)


State and Provincial Laws and Regulations

Use of any of the terms and word combinations in the list is predicated on them not being restricted by the state or province in which you intend to practice.


Questions 37, 38: In what ways are the terms consultant and specialist similar?

In what ways are the terms consultant and specialist different?


Questions 39, 40: If a pharmacist Nancy Harris indicates that she is a Veterinary Medication Specialist, is she implying lack of expertise or interest in medicines used by humans?

What is your reasoning?


Exercise 1: Your Professional Interests


What pharmacy-related ACTIVITY do you enjoy MORE than all others?

What pharmacy-related ACTIVITY do you enjoy LESS than all others?

What class of MEDICATIONS do you enjoy learning about MORE than all others?

What HEALTH ISSUE do you enjoy learning about MORE than all others?

What is (or will be) your greatest STRENGTH as a pharmacist?

What is (or will be) your greatest WEAKNESS as a pharmacist?

On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent do you enjoy interacting with other health professionals?

On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent do you enjoy interacting with patients and consumers?

On a scale of 1 to 10 with 1 representing “not at all” and 10 representing “very much,” to what extent are you now interested in creating a powerful pharmacist brand?


"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
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Albert Schweitzer (1875-1965) Nobel Peace Prize recipient – theologian, organist, writer, humanitarian, philosopher, and physician.



Question 41: What powerful pharmacist brand have you already created, or do you now desire to create? (Your brand must be specific – not hospital pharmacist, not community pharmacy owner, not school of pharmacy faculty member.)


Exercise 2: Your Compatibility with Your Preliminary Pharmacist Brand

Circle the number by each of the following statements with which you can say, I agree:


No pharmacist (or, in large communities, few pharmacists) in the vicinity of my potential practice location appears to have selected the pharmacist brand.

I am likely to have an enduring interest (meaning several years) in this brand as evidenced by my desire to study almost every day to develop a knowledge base that exceeds 98% of the pharmacists in the vicinity of my potential practice.

I have and am determined to commit time to perfect my brand.

I am determined to commit financial resources needed to perfect my brand.

The brand is consistent with my gender. (A brand that focuses on breast feeding or women’s health issues may not be ideal for a male pharmacist.)

The brand is consistent with my lifestyle. (A brand that focuses on strength and endurance may not be ideal for a pharmacist who does not exercise regularly.)

The brand is highly compatible with my potential practice environment. (Some pharmacist brands are more compatible with a community pharmacy practice versus an institutional pharmacy practice, and vice versa.)

The brand is highly compatible with my other practice-related interests. (A pharmacist who compounds might choose a brand that focuses on feline and/or canine health, women’s health issues, men’s health issues, or skin health, whereas a pharmacist who has completed a residency in psychiatry might select a brand that relates to psychiatric issues that affect a market niche.)

If you did not agree with all eight statements, consider choosing a different brand – one that is more consistent with your interests, lifestyle, etc.


Exercise 3: Time, Costs, and Resources


How many hours will you need to study so that your knowledge base regarding your brand exceeds that of 50% of pharmacists in the vicinity of your potential practice site? _____   70%? _____   90%? _____   98%? _____

Where will you obtain the information needed to expand your knowledge base?

How will you obtain the information needed to expand your knowledge base?

What resources will you need to create your pharmacist brand?

What will be the total cost (if any) to acquire these resources?

What additional education or training will you need to create your brand?


Question 42: Based on your analysis of Exercises 1, 2, and 3, what is or what will be your pharmacist brand?

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